Aether Skincare
Branding ยท Art Direction ยท Packaging
Overview
Aether is a conceptual skincare brand exploring the intersection of nature, science and ritual. The identity draws on the idea of modern alchemy, creating a visual language that feels refined, mysterious and contemporary.
Target Audience
Aether is aimed at design-conscious skincare consumers who value quality, self-care and intentional rituals. The brand is positioned towards an audience looking for a more elevated and sensory approach to their skincare experience.
Outcome
I developed a complete visual identity for Aether, including the logo, colour palette, typography, packaging and promotional materials. Adobe Dimension was also used to create bespoke 3D product imagery and art-directed visuals, allowing the identity to extend beyond traditional branding applications.
Tagline
Skincare as a ritual, not a routine.
