Cloud Hotels – Logo Design and Video Production
Project Overview
Cloud Hotels is a conceptual luxury hotel brand created to explore how thoughtful branding and visual storytelling can elevate the modern hospitality experience.
Designed for travellers seeking calm, comfort and contemporary luxury, the brand focuses on creating welcoming spaces where guests can disconnect from busy lives and reconnect with moments of rest.
The project explores how a cohesive visual identity can communicate warmth, sophistication and trust.
The Brief
Develop a complete visual identity for a fictional boutique hotel group that feels modern, approachable and premium without appearing exclusive or intimidating.
The identity should appeal to both business and leisure travellers, creating a sense of calm from the very first interaction with the brand.
Alongside the branding, create a promotional video exhibiting the global feel of the brand.