Mystifest
Branding · Poster Design · Motion & Video
Overview
Mystifest is a conceptual electronic music festival created around a mysterious, futuristic and energetic visual identity. The branding combines vibrant colour, digital-inspired graphics and a sense of movement to capture the atmosphere of an immersive electronic music experience.
Target Audience
The festival is aimed at young adults and electronic music enthusiasts drawn to contemporary music, visual culture and immersive experiences. The identity was designed to feel energetic, experimental and visually distinctive.
Outcome
I developed a complete visual identity for Mystifest, including the logo, festival poster and promotional campaign materials. Two promotional videos were created to extend the identity into motion — a landscape version for web/YouTube and a vertical version for social media.
